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    New HEB Contest to Give Three Families 'Goodness Makeovers'

    SAN ANTONIO, Texas - Inspired by consumers' new year's resolutions to get healthier, H. E. Butt Grocery Co. here is making its own resolution to help three families live better in 2007, through a new program encompassing diet and lifestyle changes.

    SAN ANTONIO, Texas - Inspired by consumers' new year's resolutions to get healthier, H. E. Butt Grocery Co. here is making its own resolution to help three families live better in 2007, through a new program encompassing diet and lifestyle changes.

    The regional chain said it is joining forces with Baptist Health System and the San Antonio Express-News to introduce the "H-E-B goodness! Challenge," a contest in which three winning families will be selected for "goodness" makeovers. The H-E-B goodness! Challenge borrows its name from the company's in-store wellness magazine, "H-E-B goodness!"

    Participants will be asked to submit a 75-word essay explaining why their family should be selected for a "goodness" makeover. Entries must be postmarked by March 5, 2007. The challenge is open to families in San Antonio and its surrounding areas including; Seguin, New Braunfels, Floresville, Pleasanton, Bulverde, Boerne, Fredericksburg, and Kerrville.

    Three winning families will be selected in March and will then begin the three-month challenge, which runs through June. Their experiences will be chronicled in H-E-B goodness! Magazine, and the San Antonio Express-News; and as well online at www.heb.com/challenge, www.mysa.com, and www.baptisthealthsystem.com.

    Each family will receive:
    -- A free, three-month family membership to Baptist HealthLink wellness and fitness center
    -- $100 a week in HEB gift cards to "buy healthy" throughout the challenge
    -- Nutritional counseling and a specially designed activity program from HEB Pharmacy
    -- Nutritional advice and cooking lessons from an HEB nutritionist
    -- Health supplement advice and guidance from HEB's director of Healthy Living
    -- Free physicals, health screenings, medical advice and monthly visits throughout the challenge from Baptist Health System

    "We take a great interest in the health and well-being of our customers and this is one more way in which we hope to inspire them to meet their goals for a healthy future," said Dya Campos, director of public affairs for HEB, in a statement. "We look forward to seeing the progress they make as they take on the challenge."

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