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GRAND RAPIDS, Mich. - Spartan Stores based here opened its first D&W Quick Stop convenience and fueling center in Caledonia, Mich., adjacent to the D&W Fresh Market there.
"Gasoline is a natural addition to our one-stop-shopping strategy for customer convenience," said Ted Adornato, Spartan Store's e.v.p./retail operations. "This service is important to today's consumers and central to our commitment to being a neighborhood supermarket."
Adornato said the new Quick Stop is part of the variety of products and services D&W offers to make it easier for time-starved consumers to satisfy their shopping needs in one location. The fuel and convenience center offers lottery tickets, beverage and food items including deli sandwiches and doughnuts made in the adjacent supermarket, as well as various promotions and discounts for D&W supermarket shoppers. It is open from 6 am to 11 pm seven days a week and accepts debit and credit cards at the pump.
D&W Fresh Market also offers fuel rewards, which consist of promotions and discounts offered to customers when they purchase specific items in the supermarket. Customers receive a discount ticket at the checkout that can be scanned at a D&W Quick Stop pump for redemption. Weekly fuel reward offers are found in D&W Fresh Market ads.
Adornato said the grocery-and-gas combination is not new to Spartan Stores, as it currently operates six Family Fare Quick Stops in Michigan. The company is also evaluating locations for future Quick Stops, under both the Family Fare and D&W banners.
As the tenth largest grocery distributor with warehouse facilities in Grand Rapids and Plymouth, Mich., Spartan Stores supplies more than 350 independent grocery stores in Michigan, Indiana, and Ohio. Spartan Stores also owns and operates 68 retail supermarkets and 19
deep-discount food and drug stores in Michigan and Ohio.