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DOVER, Fla. -- The Florida Strawberry Growers Association here is teaming up with grocers to promote the Sunshine State's signature berry through a new "Drop Red Gorgeous" campaign that embodies the idea that "you are what you eat."
Wal-Mart and other retailers are featuring fresh Florida strawberries and the eye-catching "Drop Red Gorgeous" point-of-sale signage in their produce sections from now through February.
The marketing campaign touts the nutritional benefits of Florida strawberries, which are low in calories and free of sodium and fat, and packed with vitamin C, potassium, fiber, folic acid, and powerful, disease-fighting antioxidants.
Wal-Mart is promoting Florida strawberries in conjunction with its "Salute to America's Farmers," a year-long program to spotlight the retailer's commitment to purchase from local growers for distribution to stores in their areas in support of locally grown agricultural products.