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ALTOONA, Pa. - Sheetz Inc. here has revamped its Made-To-Order (MTO) fresh food menu, lowering everyday prices on over 20 items by offering topping on an ala carte basis.
The c-store chain said competition for market share in the quick-serve restaurant industry has grown significantly in recent years, making it necessary to find new ways to offer customers everything they want at affordable prices.
"We're happy to be able to bring to market a superior selection of fresh food that's reasonably priced," said Steve Sheetz, Sheetz chairman. "We feel it's a better offer than many of our competitors make because the low prices are available 24 hours a day."
The new menu selections have been available at all Sheetz locations since December 6, 2006.
"Our customers have come to know Sheetz as the place for fresh food made just the way they like it," added Sheetz.
The chairman is also reprising his role as the company's key pitchman. In the latest multi-media ad campaign, Sheetz tells customers if a product isn't good, he won't put his name on it.
Posting more than $3.8 billion in revenue for 2006, Sheetz operates 329 locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio, and North Carolina.