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NEW YORK - Low-glycemic foods and beverages have carved out their own niche in the mainstream U.S. market, with year-end sales expected to reach $350 million, says market research firm Packaged Facts here in its report "Low Glycemic Index Food and Beverages in the U.S."
According to packaged facts, sales will keep growing at a compound annual growth rate of over 45 percent from 2007 to 2011, with sales projected to hit $1.8 billion in 2011.
Low-glycemic products target the over 20 million diabetics in the United States, in addition to consumers concerned about boosting their energy level and losing weight.
Rising consumer awareness of the impact of carbohydrates on the body is driving sales, particularly those of food bars and beverages, which account for a combined 90 percent of the current market and jibe with the low-glycemic image of a fast, stabilizing energy source.
"Low glycemic foods and beverages have made it out of their corners in health food stores to become a widely accepted addition to supermarkets, mass merchandisers and drug stores where they are often double marketed with like foods as well as in the diabetic supplies aisle," said Packaged Facts publisher Don Montuori. "This exposure, positive press, and a wealth of new product offerings have helped create a remarkable growth market much akin to what low-carb was."
The report, which costs $2,500, examines new product trends, provides competitive profiles of industry leaders and emerging brands, and identifies consumer trends, behaviors, and health issues relating to low-glycemic products. "Low Glycemic Index Food and Beverages in the U.S." is available at Packagedfacts.com, MarketResearch.com.