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    DemandTec Acquires Deal Management Software Co.

    SAN CARLOS, Calif. - Consumer demand management solution provider DemandTec, Inc., yesterday acquired TradePoint Solutions, Pleasanton, Calif., an online deal management software company that links manufacturers, sales agencies, and retailers on one platform. The TradePoint software application will now be marketed as DemandTec TradePoint.

    SAN CARLOS, Calif. - Consumer demand management solution provider DemandTec, Inc., yesterday acquired TradePoint Solutions, Pleasanton, Calif., an online deal management software company that links manufacturers, sales agencies, and retailers on one platform. The TradePoint software application will now be marketed as DemandTec TradePoint.

    "Retailers and manufacturers are asking for a new approach to promotions management that is efficient, effective, and standards-based," said Dan Fishback, president and c.e.o. of DemandTec. "TradePoint adds collaborative deal management solution to our suite of software-as-a-service applications"

    The combined solution from DemandTec, including the DemandTec TradePoint and DemandTec Promotion modules, combine consumer demand management and forecasting, promotion planning, and optimization -- and now online collaborative deal management -- all delivered via a software-as-a-service platform for both retailers and manufacturers.

    According to DemandTec, benefits to manufacturers and sales agencies include improvements in trade spend effectiveness and efficiency, improved demand planning, better forecast accuracy, efficient and accurate deal negotiation, streamlined deduction clearing, and improved audit compliance. The newly-added TradePoint module was designed to deliver consistent deal management and billing across all vendors and brokers, integrated and controlled planning with vendors, improved promotion and category performance, better forecast accuracy and in-store service levels during promotions and improved audit compliance.

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