Quick Stats

Quick Stats

    You are here

    Consumers Talk Turkey in Latest Technomic Study

    CHICAGO -- Recent consumer research conducted by Technomic found that consumers are evenly split on where they plan to eat Thanksgiving dinner this year: 41 percent will enjoy the annual feast at home, while 43 percent will dine at a relative's house.

    CHICAGO -- Recent consumer research conducted by Technomic found that consumers are evenly split on where they plan to eat Thanksgiving dinner this year: 41 percent will enjoy the annual feast at home, while 43 percent will dine at a relative's house.

    Only 4 percent will have Thanksgiving dinner at a friend's home, and 2 percent will go to a restaurant. Five percent aren't making any Thanksgiving dinner plans, according to the research.

    Even though roughly half the respondents said they always have a traditional baked turkey dinner, nontraditional meals are also popular, said Technomic.

    Thirty-seven percent of Thanksgiving diners said they've tried baked ham, while 15 percent have had grilled turkey and 19 percent have dined on turkey or ham cooked in other non-traditional ways. Other meats, such as beef, veal pork or chicken have made it to the table for 17 percent of consumers.

    Fewer diners reported having meals that strayed even further from the traditional Thanksgiving fare, including wild game (4 percent), Chinese food (5 percent), other ethnic cuisine (6 percent), fresh fish (4 percent) and all-vegetarian (3 percent).

    These and other findings come from ongoing consumer research conducted by Technomic on eating patterns and preferences, both in restaurants and at home.

    Related Content

    Related Content