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BENTONVILLE, Ark. -- Only weeks after rolling back prices on over one hundred of the holiday season's hottest toys and games, Wal-Mart plans additional price cuts on more toys and games, bringing the running total to over 150.
This is the fourth set of rollbacks in a series of price cuts on thousands of holiday items across multiple categories including electronics, small appliances, and toys.
"Wal-Mart is stocked with the best toys at the best prices 365 days a year, and this Christmas is no different," said Scott McCall, v.p. and divisional merchandising manager for Wal-Mart Stores. "We're reducing prices on the hottest toys to help Santa spread holiday cheer. We're offering the best value on top toys, including the X-Games BMX MotoBike, and Bratz Kidz, to name a few, in order to make this special time of year more affordable and enjoyable for families everywhere."
In addition, Wal-Mart will continue to stand by its policy of matching advertised toy prices of competitors.