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SALISBURY, N.C. - Food Lion, a subsidiary of the Delhaize Group, said yesterday it has a new workflow management system up and running that will improve its ability to manage tasks and execute retail strategy consistently in its more than 1,200 supermarkets in 11 Southeastern and Mid-Atlantic states.
The workflow application, RetailAction Manager from Norwood, Mass.-based Reflexis Systems, Inc., will enable Food Lion to streamline workload, manage task accomplishment, monitor ongoing promotional efforts, and help ensure profitable store execution compliance.
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Food Lion completed the implementation of RetailAction within 17 weeks, including integrating the Web-based Reflexis solution with Food Lion's existing portfolio of retail systems.
Food Lion managers in the field now have access to timely exception-based reporting, a real-time view of store workload and overload, and are easily able to visit only those stores that are facing problems, the company said. Store associates are empowered with a tool that helps them spend more time with the customer rather than managing back-end operations.
Reflexis customers include many of the world's largest retailers, such as Tesco, Staples, Sears, The Home Depot, Barnes & Noble, and B&Q