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PLEASANTON, Calif. -- Safeway Inc. raised $8.3 million during the company's annual Breast Cancer Awareness Campaign last month, bringing the total amount raised by Safeway for the important cause to nearly $25 million since it began the program in 2000.
The company's month-long annual campaign supports breast cancer research projects, organizations and educational programs in communities throughout the country where Safeway operates stores.
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"Raising funds for breast cancer research in October has become our passion, and we are extremely grateful to our customers and associates for their generosity," said Larree Renda, Safeway e.v.p. and chairwoman of The Safeway Foundation. "The money raised will continue to be dedicated to both national and regional breast cancer research and treatment programs that hold the greatest promise for a cure."
During October Safeway customers were given an opportunity to donate to the cause by purchasing pink ribbons, the symbol of breast cancer awareness, at checkstands in all 1,767 stores in the United States and Canada. In addition, Safeway and several vendor partners gave a donation each time customers purchased specially marked products, including Rancher's Reserve Tender Beef, Sutter Home White Zinfandel, Korbel Champagne, Chambord Liqueur, and Miller Beer.
Safeway and The Safeway Foundation continue to be major supporters of the Susan G. Komen Breast Cancer Foundation, which engages in breast cancer research and community-based support and education.
During the campaign, Safeway also aimed to raise awareness about breast cancer with special public service messages about breast cancer that appeared in Safeway's advertising, on products, and over its in-store radio network. Through the company's Good to Know food nutrition program, specially created in-store signage and information on Safeway's Web site helped educate shoppers about the health benefits of many fresh and nutrient-rich products by providing nutritional facts about foods that can help prevent cancer and other diseases.
Safeway operates 1,767 stores in the United States and Canada and had annual sales of $38.4 billion in 2005.