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    HEB Offers Shoppers Holiday Guide

    SAN ANTONIO, Texas -- H.E. Butt Grocery Co. here is promoting Christmas and other December holidays early by declaring itself the "holiday headquarters" and offering a free downloadable holiday guide via its e-mail and Web marketing materials.

    SAN ANTONIO, Texas -- H.E. Butt Grocery Co. here is promoting Christmas and other December holidays early by declaring itself the "holiday headquarters" and offering a free downloadable holiday guide via its e-mail and Web marketing materials.

    The retailer sent an e-mail to shoppers on Nov. 3 to remind them that "the most wonderful time of year is right around the corner." The e-mail included links to HEB's new holiday guide and the holiday edition of its "goodness!" magazine, a promotion about HEB gift cards, and a discount offer on HEB's FTD floral service.

    HEB's holiday gift guide is a 31-page catalog featuring beauty shots of products sold at HEB, ranging from fresh turkey, deli trays, and baked goods to pet products, toys, and floral gifts.

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