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NEW YORK -- Fresh Express and Do Something, the national, non-profit group that empowers young people to "change our world," joined forces with acclaimed chef Todd English and celebrity entertainer-MTV star vee-jay Susie Castillo for a landmark initiative and nationwide contest urging teens and tweens to create their own "kid-approved" salads, get serious about developing healthier eating habits, and do something about childhood obesity.
Tomorrow, the partners will formally kick off the "Teens for Greens Amazing Search for Fresh Salad Recipe Challenge," a national contest, educational program, and way for kids to concoct and share their coolest salad recipes with inspiration and good nutrition, said program organizers.
Todd English, noted restaurateur, Iron Chef America, executive chef of the 2005 MTV Music Awards - and father of three, two of which are teenagers, said, "Eating right doesn't suddenly happen when you turn 21. You have to start young and the very best way to make it work is to get kids into the kitchen to express their own creativity and experience firsthand the pleasure of working with fresh salads and other produce."
"I was in the kitchen putting a salad together when my two young daughters said they wanted to make one, too," said Fresh Express president Tanios Viviani. "It dawned on me then that we need to involve our young kids in the process of making healthy eating a part of their lives rather than just talking at them. Do Something is a perfect partner in helping spread the word because the organization is made up of young people doing and sharing with other young people."
By clicking on the Teens for Greens section of the Do Something or Fresh Express Web site home pages, teens and tweens nationwide can join the challenge to develop "awesome, inspiring or creative salad recipes," said organizers. Contest categories include the extra-personal "Signature Salad," the salad-to-end-all-salads "Silver Platter Recipe" and the are-you-sure-you-want-to-know-what's-in-it "Salad Surprise."
The winning recipes will be published in a Fresh Express "Teens for Greens" recipe collection on the Fresh Express web site, in a special edition of Do Something's Build Magazine and in a range of other print media.
For more information, visit www.freshexpress.com or www.dosomething.org.