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BOULDER, Colo. – Natural and organic foods retailer Wild Oats Markets, Inc. said it plans to donate $65,500 to Vitamin Angels, a nonprofit organization that provides health education and nutritional supplements to medically underserved communities around the world.
The donation will enable more than a quarter of a million at-risk children will receive vitamin A treatments through the assistance of the organization.
During the fundraiser, which ran from Aug. 1 through Sept. 30, each time a customer purchased a bottle of Wild Oats brand vitamins, 25 cents was donated to Vitamin Angels.
According to Wild Oats, Vitamin A plays an integral role in the health and development of children, and is vital to healthy vision, bone growth, and boosting the immune system. Health statistics indicate there are approximately 140 million pre-school age children who are sub-clinically vitamin A deficient and that half of those children who do become blind will die each year from opportunistic infections.
Wild Oats operates 114 natural foods stores in 24 states and British Columbia, Canada under the banners of Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest, and Capers Community Markets.