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REIDSVILLE, Ga. -- Produce for Kids has teamed up with health expert Dr. Phillipa Norman, M.D., M.P.H., author of the book "Feed Your Brain - How to Boost Your Brainpower with Food."
Produce for Kids is featuring free valuable nutrition tips developed by Norman for children and parents on its Web site, www.ProduceForKids.org.
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Norman educates children on how to make the important connection between what they eat and how they think and feel. Produce for Kids said the nutrition expert believes that fruits and vegetables provide nutrients that energize, nourish and protect each child's brain.
As part of the fall educational campaign, Produce for Kids is also working with Nickelodeon, the number-one brand for kids, to teach about the benefits of eating healthy. The campaign, which began this month and runs through Nov. 5, uses promotional programs in produce departments in Meijer, Price Chopper, and Publix Supermarkets, featuring Dora the Explorer and messaging surrounding the Nickelodeon's health and wellness campaign, "Let's Just Play."
Produce for Kids (PFK) was created by Shuman Produce Inc., growers of REALSWEET brand Vidalia Onions, to bring together the produce industry and supermarket retailers every Spring to raise funds for local affiliated CMN hospitals in participating retailer's markets.