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    Hannaford Mulling Three Options for Ad Agency of Record

    SCARBOROUGH, Maine -- Hannaford Bros. Co. here, which is expected to name its first ever advertising agency of record next month, will choose from among three finalists to handle its $4 million ad account, according to published reports.

    SCARBOROUGH, Maine -- Hannaford Bros. Co. here, which is expected to name its first ever advertising agency of record next month, will choose from among three finalists to handle its $4 million ad account, according to published reports.

    Boston-based Allen & Gerritsen, Inc. and Devito/Verdi and Tierney Communications, both in Philadelphia, will make final presentations, said Pile and Co. Inc., the Boston consultancy performing the review on Hannaford's behalf.
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    New York's Berenter Greenhouse & Webster and Portland, Maine-based Via, which has worked for the Northeast regional grocer on recent projects, both failed to make the final cut.

    Hannaford operates more than 150 supermarkets and combination food-and-drug stores in Maine, New Hampshire, Massachusetts, New York, and Vermont.

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