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SCARBOROUGH, Maine -- Hannaford Bros. Co. here has rolled out the RetailAction Manager application from Norwood, Mass.-based Reflexis Systems, to help it manage tasks and execute retail strategy consistently in all of its supermarkets and pharmacies.
The solution allows the Northeast regional grocer to manage task execution, monitor ongoing merchandising and promotional efforts, and maintain high levels of customer service.
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"Reflexis has enabled us to improve the execution of our corporate strategy where it counts the most... at the store," said Hannaford director of retail automation Kevin Carleton in a statement. "It supports our culture, allowing our associates to be available to customers in the stores as much as possible, and it gives us the visibility we need to see if resources need to be shifted."
The implementation of RetailAction at Hannaford took just 16 weeks, including the integration of the Web-based Reflexis solution with Hannaford's existing retail systems. "We turned on all 157 stores in one day," recounted Carleton. "We're looking forward to turning on additional Reflexis features, such as Key Performance Indicator metrics, to drive even more value."
Hannaford director of operations Kerry Stevens noted that store managers have reacted favorably to the new system's ability to streamline communications and task management. "After implementing Reflexis," said Stevens, "store managers receive only those messages and tasks that are relevant to their particular store. That leads to improved execution."
Said Reflexis v.p. of professional services Raghu Narayanamurthy: "Hannaford was very clear with us when they selected RetailAction. Of course they wanted significant ROI. But, beyond that, they wanted a solution that would scale to serve all of their stores and yet be flexible enough to grow with the business."
The Reflexis suite consists of RetailAction Manager for delivering closed-loop task management; RetailAction KPI Activator for leveraging real-time, exception-based metrics and triggering best-practice actions; RetailAction StoreWalk for ensuring consistency from enhanced store walks and audits; and RetailAction LaborScheduler for optimizing labor schedules via bottom-up, task-driven labor forecasting. The Web-based RetailAction suite features a single, unified, easy-to-use interface. It additionally integrates quickly with existing retail systems and is supported by Reflexis.
Delhaize-owned Hannaford operates 157 supermarkets and food-and-drug combination stores in Maine, New Hampshire, Vermont, New York, and Massachusetts under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy banners. Hannaford employs over 24,000 associates.