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MINNEAPOLIS - General Mills Bakeries & Foodservice here has appointed Michael Kirchner to v.p., general manager, bakery channels. In his new position, Kirchner will oversee all of the bakery channels businesses, which include in-store bakery, bakery ingredients, fresh bread solutions, convenient solutions team, and wholesale sweet goods.
Kirchner was most recently director, foodservice sales for Supervalu in General Mills' Consumer Foods Sales division, a position he has held since the Pillsbury Co. integrated with General Mills in 2001.
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Kirchner joined Pillsbury in 1995 as a business development manager of the Supervalu customer team. Until 2001, Kirchner held many key sales positions in the Pillsbury organization, including director of field sales for Albertsons and trade marketing director, retail baked goods and baking products. Prior to joining Pillsbury, Kirchner held numerous sales leadership positions at the Campbell Soup Co.