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DINUBA, Calif. & NEW YORK - Summeripe Worldwide, Inc and Nickelodeon have completed a new multi-year licensing agreement to bring Nickelodeon's most popular characters, SpongeBob SquarePants and Dora The Explorer, to grocers nationwide on kid-friendly packages of farm fresh peaches, plums and nectarines.
Nickelodeon has an established and growing menu of healthy food partnerships and offerings that include fresh baby carrots, darling Clementine's, apples, pears, cherries, spinach and organic edam me. The new Nickelodeon/Summeripe Worldwide agreements expands on the success of the innovative licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids.
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"Adding SpongeBob and Dora peaches, plums and nectarines to our successful assortment of Nickelodeon branded fruits and vegetables are going to make the produce aisle even more kid-friendly," said Sherice Torres, v.p., Nickelodeon & Viacom Consumer Products. "Nickelodeon is committed to encouraging kids to eat right and make healthy food choices."
Starting in the spring of 2007, Summeripe Worldwide will produce both loose and packaged offerings of yellow and white flesh peaches and nectarines as well as a complete variety of plums and pluots. The child-sized fruit will feature SpongeBob SquarePants and Dora the Explorer graphics on the packaging to help make it easier for parents to encourage their children to eat fresh fruits as part of a healthy diet.
Pat Steider, president of Summeripe Worldwide, said: "This partnership with Nickelodeon is a great step-forward for Summeripe. We as a company want to be an industry leader in creating exciting opportunities for parents and children to have healthy and delicious kid-sized fresh fruit products. Nickelodeon's importance in the minds and lives of children will accelerate our efforts of getting great tasting and nutritional fruit into children's daily diet."
Now in its fourth year of its award-winning pro-social initiative, "Let's Just Play," Nickelodeon entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. The organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. The Let's Just Play Go Healthy Challenge, an on-air and grassroots multimedia campaign, developed by Nickelodeon and the Alliance, launched in April 2006.