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ROCHESTER, NY -- Wegmans Food Markets' 71st store, opening on Sunday, Oct. 15, at 7 a.m. in Warrington, Pa., has already attracted one of the highest numbers of pre-opening loyalty card sign-ups in the retailer's history: More than 18,000 customers have already applied for a Shoppers Club card online in conjunction with the opening, which the second-highest number of pre-opening sign-ups the company has ever received, Wegmans noted.
The chain is optimistic that the figure could even surpass that of the Hunt Valley, Md. location 2005 pre-opening, which currently is the biggest.
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Additionally, 2,500 people applied for one of the 650 jobs at the 125,000-square-foot, 24-hour store, according to the company.
"You have to say 'wow' when you see this level of interest before our doors have even opened," noted Blaine Forkell, manager of the new story, in a statement.
More than 600 veteran Wegmans associates from all over the company are helping out during the week before the opening and for a few weeks after the store is open. According to the company, the longtime employees will "work shoulder-to-shoulder with the new store's employees until they are confident to fly solo."
Family-owned Wegmans operates stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland.