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BOULDER, Colo. - Natural and organic foods retailer Wild Oats Markets, Inc. is installing new color printers at the checkouts of its stores chainwide.
The printers, from behavior-based marketing solutions provider Catalina Marketing Corp., St. Petersburg, Fla., is part of the vendor's initiative that will put approximately 145,000 new color printers in retail grocery stores throughout the U.S. by the end of 2007.
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"The graphics on the color prints allow for images of freshness, which is what Wild Oats is all about and what we want to communicate to our customers," said Melissa Porter, senior director of retail marketing for the retailer. "Our customers know us for the great quality and freshness of our natural and organic food and products, and for supporting their healthy lifestyles. Catalina's new color printers provide us with an additional tool to communicate our great quality to our customers, while offering them great deals through the Catalina coupon program."
Wild Oats Markets operates 113 natural foods stores in 24 states and British Columbia, Canada. The retailer's banners include: Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest, and Capers Community Markets.