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NEW YORK and REIDSVILLE , Ga. -- This fall, Nickelodeon and Produce for Kids - the latter an organization that seeks to educate kids on the benefits of healthy eating - are rolling out a supermarket campaign to spur kids toward healthier eating.
Beginning this October and running through November 5, the campaign will use promotional programs in produce departments around the country featuring Dora the Explorer, and messaging surrounding the network's health and wellness campaign, "Let's Just Play."
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Participating retailers - which include Meijer, which operates 176 Supercenters throughout the Midwest; Publix Super Markets, which currently operates 883 stores in the Southeastern part of the country; and Golub Corp., which owns and operates more than 100 Price Chopper grocery stores in the Northeast -- will provide support for the program through advertising in circulars.
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps towards living healthier lifestyles. Displays will feature Nick Jr.'s Dora the Explorer and "Let's Just Play" messaging encouraging kids to "Eat Smarter" and "Play Harder." Kids will also be encouraged to join the Produce for Kids' Healthy Kids Club as well as sign up for the Nickelodeon network's Let's Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.