You are here
SEATTLE -- Testing the deli waters, Starbucks Coffee Co. here is, introducing a line of what it's calling "warm foods" in select New York metropolitan area stores. Now, coffee drinkers will be able to opt for a heated pastry or toasted Starbucks bagel, as well as four new warm breakfast sandwiches made from what the company calls "premium ingredients," and available all day long.
The chain's breakfast sandwich lineup consists of:
--Peppered bacon, egg, and natural aged cheddar cheese on a toasted English muffin
--Sausage, egg, and natural aged cheddar cheese on a toasted English muffin
--Reduced-fat sandwich with turkey bacon, cholesterol-free egg, and reduced-fat white cheddar cheese on a toasted whole wheat English muffin
--Virginia-style ham, egg, and fontina cheese on a toasted potato bagel
(Story continues below.)
The New York Starbucks will also offer two lunch items that can be eaten warm or cold: the Tomato Mozzarella Basil and Chicken Cheddar Club sandwiches. Additionally, New Yorkers in search of a snack will be able to buy Starbucks warm toffee almond bar or heated chocolate chip cookies, the company said.
"We are excited to offer our customers this delicious assortment of warm food options that represent the very best ingredients and product innovations that Starbucks has to offer," said Gretchen Bartkus, Starbucks regional food manager, in a statement. "We are responding to our customers' requests to be able to purchase a warm breakfast sandwich or pastry along with their Starbucks beverage, and we are confident that these new offerings will enhance their Starbucks experience."
The breakfast sandwiches and warm pastries and lunch sandwiches will be offered at over 200 Starbucks stores in the New York metro area. Starbucks' goal is for most of its locations in the area to provide the warm food options by summer 2007.
Starbucks has nearly 12,000 retail locations in North America, Latin America, Europe, the Middle East, and the Pacific Rim.