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SEATTLE -- The Alaska Seafood Marketing Institute (ASMI) here unveiled a consumer advertising campaign on the Food Network, beginning this week, designed to promote wild and abundant Alaska seafood and prompt consumers to "Ask for Alaska" the next time they visit their favorite restaurants and grocery stores.
ASMI has contracted with television/movie actor and comedian Ben Stein to deliver its sustainable message and promote the benefits of wild Alaska seafood. The spots are designed to inform, educate, and entertain via "Wild Ben's" deadpan humor, which reminds consumers to "Grab a fork, there's a lot more out there." (Story continues below.)
In an effort to keep messages consistent across all consumer, foodservice, and retail markets, ASMI has created 30- and 15-second versions of three spots for all species, salmon, and crab. The spots, which began airing Sept. 25 and will run through Nov. 27, will coincide with the fall and winter/holiday season. The media buy has been finely targeted, and coverage includes prime time, prime access, daytime, early fringe, and weekends.
"Grab a Fork" crab posters are also available to foodservice establishments and retail seafood counters for the upcoming holiday crab season.
ASMI promotes Alaska Seafood in the U.S., and in 16 other countries. It also provides education and training to the seafood industry in food safety and quality assurance practices.
To view ASMI's new TV spots, visit www.alaskaseafood.org/tv_ad.