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HELSINGBORG, Sweden -- Furniture seller IKEA, based here, will reportedly introduce a line of food items at its American and Asian locations this fall. The company already offers IKEA brand Swedish meatballs, herring, lingonberry jam, and pasta at many of its European stores.
"We want to give our customers a taste of Sweden," IKEA Food Services c.e.o. Jan Kjellman told Fortune magazine. The privately held company anticipates food sales of $850 million this year, approximately 4.5 percent of its $18 billion in revenue last year. (Story continues below.)
The retailer has additionally been selling packaged food manufactured by fellow Swedish companies at the majority of its 237 stores for years.
According to Kjellman, like the company's furniture, the food will be available at value prices, with a jar of herring retailing for just $1. "This way our customers can bring home the tastes they already tried out in our restaurants," he said.