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CINCINNATI -- The Kroger Co. here will launch a "pink tag" campaign in stores to support breast cancer awareness during the month of October, and has set a goal of raising $3 million to support breast cancer research and awareness.
Kroger will display pink tags on all participating products on Kroger store shelves across the country, beginning Oct. 1. Each time customers purchase pink-tagged items during the campaign, they will be supporting breast cancer awareness in their community. Some participating products include Kellogg's Eggo, Keebler, and Sunshine items; Coca-Cola's Powerade and Minute Maid brands; and Unilever products under the Breyers, Ragu, and Wishbone labels. (Story continues below.)
Many of Kroger's Private Selection items will also have pink tags.
"Too many of us know someone who has been touched by this disease," said David B. Dillon, Kroger's chairman and c.e.o.
Kroger stores will also carry limited-edition Campbell's soups with pink-and-white labels emblazoned with a pink ribbon. This is a first for the Campbell Soup Co., which replaced its traditional red-and-white labels on these cans to support breast cancer awareness. Nearly 7 million of the special-edition cans will be available in two varieties -- Chicken Noodle and Tomato -- exclusively in Kroger stores, beginning Oct. 1. Campbell will make a donation that will benefit breast cancer awareness initiatives across the country.
Kroger operates more than 2,500 supermarkets and multidepartment stores in 31 states.