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DOVER, Fla. - Come October 1, the Florida Strawberry Growers Association (FSGA) here will officially launch it's new marketing campaign -- "Drop Red Gorgeous" -- geared toward generation X moms and focusing on the nutritional benefits of Florida strawberries.
FSGA says the clever tag line embodies the idea that "you are what you eat." New campaign POS materials are now available to retailers and restaurant owners at no charge. The campaign will be showcased in community events and national trade shows this season, and a new television commercial is set to air on Fox 13 in December.
The Florida strawberry industry has a long-standing history of producing some of the most beautiful, delicious and nutritious strawberries in the world. Vitamin C, potassium, ellagic acid and folic acid are just a few of the nutrients that make strawberries an essential part of everyone's diet. In an age when maintaining a healthy diet is so important, FSGA says it wants to spread the good news about strawberries to consumers and retailers across the nation.
Retailers seeking more information on the free materials can call Julie Chandler at 813-752-6822.