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IRVINE, Calif. -- Competisys Corporation and EDR Media LLC yesterday completed a strategic alliance for the development and management of a dual-language digital advertising network.
The network will be an integral part of the Competisys MAGA-FundStream Program being installed at supermarkets in collaboration with the Mexican-American Grocers Association (MAGA).
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Under the MAGA-FundStream program Competisys will place Internet-enabled financial services kiosks and digital advertising displays at MAGA-affiliated retail locations nationally. The kiosks will provide a variety of services to attract additional store traffic, including financial services such as check cashing, prepaid cash cards, remittance cards and bill payment to un-banked customers under the Banco el Mago banner. The kiosks will be equipped with high-resolution video displays for advertising content to be distributed and managed by EDR.
"Our goal is to provide unsurpassed financial services dedicated to the Spanish-speaking market, with the support of leading advertisers who want to reach that market," said William Prentice, chairman and c.e.o. for Competisys. "We selected EDR Media because of its proven expertise and its use of leading digital content management technologies."