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STILLWATER, Minn. -- Cub Foods based here is kicking off its third annual Round-Up program to benefit Second Harvest Heartland Food Bank. The program allows Cub customers to "round up" their grocery bills to the next dollar, with the extra change benefiting Second Harvest Heartland member food banks in local communities.
Customers will have the opportunity to participate at all Twin Cities Cub Foods stores.
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The program, which began Sept. 10 and runs through Oct. 7, finds Cub matching its customers' donations two-to-one. Since its inception, the campaign has raised $218,000 for Second Harvest Heartland.
In 2005, Cub's customers raised $25,000 through the Round-Up program, which, when combined with Cub's donation, resulted in a $75,000 gift to Second Harvest Heartland. That donation funded the distribution of 375,000 meals to Minnesotans over the past year. And this year, Cub aims to do even better.
"At Cub Foods, we consider it our responsibility to help strengthen the communities we serve," said Brian Huff, president of Cub Foods. "The first step in building a stronger community is to end hunger."
Because of Second Harvest's buying arrangements, every dollar donated
translates to $9 worth of products distributed, thus translating into nearly $2 million of food Cub and its customers have supplied to hungry Minnesota families and individuals through the Round-Up program alone.
Cub Foods was established in 1968 as one of the nation's first discount grocery stores. The organization was purchased in 1980 by SUPERVALU and currently operates 54 stores in the Twin Cities.