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HARRISBURG, Pa. -- A processed apple display contest sponsored by The Michigan Apple Committee and the Pennsylvania Apple Marketing Board here peeled through over 1,350 entries submitted by grocers for a Disco-themed retail display contest.
The 2006 "Apple Fever" themed display contest enlisted grocers and food brokers across the country to highlight processed apple products with style and flair, and a touch of disco.
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A total of 1,362 grocers in 34 states displayed nearly 25,000 cases of processed apple products like juices, sauces, and pie fillings. Over 160 cash prizes were awarded for this year's Show-Off, including a national grand prize of $3,000 won by Thomas Pabst of Crossmark at Parker's Supermarket & Pharmacy in Warrensburg, Mo.
Now in its 16th year, The Show-Off has become a well-established promotional vehicle for retailers to promote processed apple products.
Pabst and his 20 year-old daughter, on break from college, spent three weeks at home working on their plan for the display at Parker's. Using about $300 of his own money for materials, Pabst constructed every part of the processed apple display - with the theme "Let's Dance" - on his own, including the intricate jukebox, which took 21 hours and is made entirely from cardboard. Details like correlating buttons and recognizable CD choices won over judges. Pabst constructed the stage, where store managers and a helpful volunteer danced to funky disco tunes while roughly 50 customers paused to enjoy the show, from old carpet rolls and wood.
The 2006 Show-Off contest, which ran from March to May, require entrants to create theme-based displays featuring a variety of processed apple products. To qualify, displays had to be set up for a minimum of seven days. Entries are judged based on creativity, size, variety of products used and tie-in merchandising. Participating processors for 2006 included Burnette Foods, Cherry Central, Indian Summer and Knouse Foods.
For more information, visit www.appleshowoff.com.