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PARIS, France -- French retail giant Groupe Carrefour yesterday completed the installation of new loyalty and promotions software at 217 hypermarket stores in France, serving more than 8 million loyalty club members through 13,000 point-of-sale terminals.
The system, Retalix Loyalty and Promotions from Ra'anana, Israel-based Retalix, was developed to provide integration between promotion and loyalty functionality throughout all stages of the process, from headquarters to store -- starting with central setup and deployment of marketing campaigns to the execution of promotions and personalized programs at the point-of-sale, following online access of customer data, and near real-time transmission of store transactions to the retailer's central database.
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Groupe Carrefour operates 7,000 stores in 29 countries worldwide, with 2005 sales of $95.4 billion.