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SCARBOROUGH, Maine -- Hannaford Bros. Co. here is continuing its partnership with Marlborough, Mass.-based FoodPlay Productions to stage live theater performances that promote healthy eating and exercise habits to grade-school-age children. Performances are scheduled throughout the New England retailer's five-state marketing area.
The "Fresh Adventures at Hannaford-FOODPLAY Tour," began in spring 2006 with 33 performances. Now, the partners will stage performances at another 67 Northeast elementary schools in this autumn.
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"FOODPLAY" combines juggling, fun characters, music, magic, and audience participation with motivational health messages to help kids choose to grow up healthy and fit. Addressing the big nutrition, fitness, and self-esteem concerns currently confronting kids, the show provides practical tools to improve dietary and exercise habits.
As well as the live performance, each school will receive a "FOODPLAY" Follow-Up Resource Kit for follow-up activities in the classroom, cafeteria, and home.
Comprehensive Teacher Activity Guidebooks will be distributed to each teacher with lesson plans and student worksheets, while students will receive, among other materials, "Passport to Fresh Adventures!," a booklet with stickers providing a colorful and interactive way to keep track of their fruit and vegetable intake. Students can redeem a special prize at their local Hannaford store when they fill up their passports.
"Education is the key to improving the health and eating habits of kids and families," said Hannaford community relations manager Caren Epstein, in a statement. "As a company committed to enhancing the quality of life in the communities we serve, we hope that bringing the FOODPLAY message to schools and distributing follow-up materials to teachers, students, and parents, will help reverse [the] dangerous trend of obesity."
FoodPlay Productions has brought its message to over 2 million school children across the United States.
Delhaize-owned Hannaford operates 158 stores under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy banners. Hannaford employs more than 26,000 associates.