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    PCC Touts 'Organic Transportation'

    SEATTLE -- PCC Natural Markets here, the largest consumer-owned natural food co-operative in the United States, and King County Metro Transit, one of the 10 largest bus systems in the country, have joined forces to battle global warming and pollution at the grass-roots level, while at the same time easing congestion.

    SEATTLE -- PCC Natural Markets here, the largest consumer-owned natural food co-operative in the United States, and King County Metro Transit, one of the 10 largest bus systems in the country, have joined forces to battle global warming and pollution at the grass-roots level, while at the same time easing congestion.

    Their "Partners in Transit" program was designed to remind shoppers that they can improve the quality of life in their neighborhoods just by taking the bus, walking, bicycling, or even sharing a ride twice a week over a 10-week period, instead of driving.

    "[Partners in Transit] aligns with PCC's mission to build community and promote sustainability, and we invite other environmentally responsible retailers to develop their own transit partnerships that would ultimately benefit us all," said PCC c.e.o. Tracy Wolpert.

    Over the next six months, Metro and PCC will urge the co-op's members at its eight locations to take the pledge to leave their cars at home and try alternative forms of transportation. If they complete the end of program survey, they'll receive a $5 PCC gift card. Along the way, Metro will offer advice and trip-planning support. PCC members will also get tips and transit information from newsletters, the Internet, and in-store advertising.

    The Partners in Transit Program is the latest in a growing list of actions being taken by Metro to increase ridership while lowering harmful greenhouse gas emissions. The agency boasts fleets of hybrid buses and electric trolleys, and uses the cleanest-burning regular diesel available. Metro also operates one of the largest carpool and park-and-ride programs in the country.

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