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BENTONVILLE, Ark. - Wal-Mart Stores, Inc. said yesterday it has reached a multimedia agreement with ESPN to promote its HDTV offerings on ESPN's Monday Night Football and surround programming and content for the 2006-07 season. The pact will facilitate the transformation of the traditional three-hour primetime football game telecast into a 24-hour multimedia event.
Highlights of the Wal-Mart and ESPN multimedia agreement include ESPN television features called "Pump Up The Volume" on SportsCenter and "Soundtracks" on NFL Countdown, a co-branded custom promotion on ESPN.com to highlight the retailers HDTV offerings. Wal-Mart also has media on ESPN Radio, in "ESPN The Magazine," on-site, in-store, and promotion on all ESPN networks throughout the NFL season.
Over the last year Wal-Mart has made major investments in its HDTV business, including an improved assortment of plasma, LCD, and micro displays of its established brands, plus new launches of top-tier brands, noted Severson.