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BATTLE CREEK, Mich. -- Kellogg Co. here is now offering a direct stock purchase and dividend reinvestment plan. The new plan, which debuts today, enables new investors to make an initial investment of $50 or a monthly commitment of $25, while current investors will be able to increase their holdings through cash investments of $25 or more. Investors may buy up to $100,000 in common stock per year under the plan.
Kellogg said the plan will provide a convenient and economical method for new investors to make an initial investment in shares of Kellogg common stock, as well as for existing investors to increase their holdings of Kellogg Company common stock.
The company is also offering automatic reinvestment of cash dividends. The plan includes a one-time enrollment fee of $10 for new investors.