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Buffalo, N.Y. - Robert E. Rich, Jr., chairman of Rich Products Corp. here, has appointed William G. Gisel, Jr. to succeed him as president and c.e.o. Gisel has served as Rich's c.o.o. since 1999, and is also a member of its board.
"I am thrilled to see Bill step into the role of president and c.e.o.," said Bob Rich, Jr. "Bill has already done a tremendous job in his leadership role and I am confident that he will continue to help Rich's excel as an innovative company passionate about its customers, its associates and its prospects for long-term global growth."
In his new role, Gisel will continue to head the company's executive leadership team, and now is responsible for advancing Rich's overall strategic direction through its domestic and international business units and subsidiaries.
Gisel joined Rich's in 1982 and served as general counsel. During the 1980s, he worked closely with Bob Rich, Jr. on the original entry and later expansion of the company's involvement in minor league baseball.
In 1988, Bob Rich, Jr. charged Gisel with the task of extending Rich's business into foreign markets, as v.p. of the newly formed international division. For the next eight years, he led the company's expansion into Asia, Africa, Europe, and Latin America, and was elevated to the post of e.v.p., international and strategic planning in 1993.
Rich's operates businesses in China, Korea, Vietnam, India, England, South Africa, Brazil, Mexico and Canada, and actively sells its products in more than 80 countries.
From 1996 through 2006, Gisel was president of Rich's food group. During this period, through organic growth, acquisitions, and ongoing international expansion, Rich Products more than doubled to its current size of more than $2.4 billion in annual revenues.