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    Stop & Shop's Third Annual Golf Classic Raises a Million in One Day

    QUINCY, MASS. -- The third annual Stop & Shop Family Foundation Golf Classic reached the $1 million mark in a single day of raising funds for children's educational and athletic programs.

    QUINCY, MASS. -- The third annual Stop & Shop Family Foundation Golf Classic reached the $1 million mark in a single day of raising funds for children's educational and athletic programs.

    "Working with our vendor partners, we are contributing $1 million to an endowment fund that will leave a lasting legacy in the communities served by Stop & Shop and Giant Food," said Stop & Shop/Giant food president and c.e.o. Jose Alvarez. "And thanks to our affiliation with the Deutsche Bank Championship, this is our best event yet."

    As part of its official sponsorship of the Deutsche Bank Championship, the Stop & Shop Family Foundation Golf Classic hosted a Pro-Am at the TPC of Boston in Norton, Mass. Aug. 28 with the support of 21 platinum vendor partners. With the participation of another 90 gold vendor partners at Blue Hills Country Club, Dedham Country & Polo, and Brae Burn Country Club, 451 golfers raised $1 million for the foundation.

    PGA Tour professionals such as Brad Faxon, Brett Quigley, and Steve Stricker played in the Pro-Am with executives from platinum sponsors such as Advantage Sales & Marketing, Apple & Eve, Bayer, C&S Wholesale, Coca-Cola, Del Monte, Edy's Grand Ice Cream, Energizer Battery, General Mills, Georgia Pacific, Kimberly Clark, Miller Beer, Nestle Purina & Nestle USA, Perdue Farms, Reckitt Benckiser, Filippo Berio, Acosta, Advantage ESM, Campbell's Soup, ConAgra Foods, Heinz, Cadbury Schweppes, SC Johnson, and Turkey Hill.

    Fenway Sports Group (FSG), a subsidiary of New England Sports Ventures, which owns the Boston Red Sox and 80 percent of New England Sports Network (NESN), worked closely with Stop & Shop to create a marketing platform that leveraged the power of the PGA Tour and the Deutsche Bank Championship.

    The Stop & Shop Family Foundation, begun in 2003, was created to support programs in the areas served by the Stop & Shop Supermarket Co. In 2004 the first Golf Classic raised over $400,000, and the second raised $716,000 in 2005.

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