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SAN DIEGO -- Imagenetix, Inc. here has launched a comprehensive nationwide retail-branding program for its proprietary products. The first products to be branded under the program will be the company's Celadrin-based joint health formulas.
These products, branded under the name Inflame Away, will be exclusively marketed by Imagenetix and sold directly to leading mass market retailers across the United States.
As well as giving Imagenetix the opportunity to build consumer demand for Inflame Away through a wide-ranging marketing campaign directly and exclusively supporting the brand, the program will provide the company with a direct relationship with mass market retailers carrying the brand and facilitate the marketing of future Imagenetix-branded products to those retailers, among other aims.
Inflame Away, which will be available in regular-strength and extra-strength softgel formulas, as well as pain-relieving cream formulas, is slated to arrive at retail outlets by fall 2006. The products will be supported by a marketing campaign featuring live interactive radio spots, TV commercials, celebrity testimonials, online advertising, and grass-roots promotions in the country's 50 top markets.
The program will be led by Tom Hall and Frank Sajovic, both former executives of Pharmavite Corp., a Mission Hills, Calif.-based maker and marketer of vitamins and nutritional supplements. The two developed and guided the sales and marketing campaign that made that company's Nature Made Vitamins the premier vitamin brand in the marketplace.
"We believe the best way to build long-term shareholder value is to create brand names with loyal consumer following," said Imagenetix chief executive William P. Spencer in a statement. "Under the guidance of highly successful marketers such as Frank Sajovic and Tom Hall, we believe we can establish Inflame Away as a leading joint health brand and produce superior financial results for Imagenetix."
Imagenetix will announce news of additional products to be launched under the branding program in the near future. The company also develops and markets natural-based proprietary products, including over-the-counter topical creams and skin care products, for inflammation-related markets.