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NEW YORK -- The stagnating salad dressing market is poised to gET a boost from better-for-you products and those with an ethnic twist, potentially grow the market from $2.72 billion in 2005 to almost $2.9 billion in 2010, according to new Packaged Facts report, "Salad Dressings in the U.S."
The company forecasted that the market for refrigerated, shelf-stable, and mix dressings, which has remained flat from 2000 to 2005, will grow steadily over the next four years as marketers roll out more of the healthy and flavorful items consumers want.
Case in point: Between January 2005 and June 2006, CPG companies brought out 91 blended salad dressings in a bid draw consumers.
Among the innovative marketing gambits so far have been cross-merchandising dressings with lettuce, creating a new dressing based on a winning recipe on an episode of "The Apprentice: Martha Stewart"; and the introduction of "spray-on dressings."
"Most of the major marketers have seen sales slipping and are going the extra mile to create and promote new flavor combinations that will serve to meet the newfound health consciousness of Americans as well as their desire to experience exotica," said Packaged Facts' publisher Don Montuori in a statement. "Good-for-you dressings -- such as those labeled "No Trans-Fats" -- as well as organics should help to revitalize this market."
"Salad Dressings in the U.S." can be purchased at www.packagedfacts.com/pub/1271963.html or www.MarketResearch.com.