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    BJ's Wholesale Club Honored for Private Label Packaging Design

    NATICK, Mass. -- Berkley & Jensen's Ultra Care Laundry Detergent with Softener, an item in the signature private label program offered by BJ's Wholesale Club here, received the 2006 Home & Health Award from New York-based Private Label Manufacturers Association. Acton, Mass. Wright Design designed the product's packaging.

    NATICK, Mass. -- Berkley & Jensen's Ultra Care Laundry Detergent with Softener, an item in the signature private label program offered by BJ's Wholesale Club here, received the 2006 Home & Health Award from New York-based Private Label Manufacturers Association. Acton, Mass. Wright Design designed the product's packaging.

    This product will be featured in a display at the upcoming PLMA trade show in Chicago in November.

    "We're thrilled that this product received this honor," said Kris Modugno, BJ's Manager of corporate brands, in a statement. "The packaging is a superb execution of our brand strategy -- perfectly targeted to our primary member audience, thanks to the efforts of our packaging partner, Wright Design."

    Wright Design has created brand identities and packaging designs for over 400 SKUs at BJ's over the past six years, including the Berkley & Jensen private label brand identity. The collaboration between BJ's and Wright Design has also helped to significantly increase sales for Berkley & Jensen products, according to the companies.

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