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BLOOMINGTON, Minn. -- Through his Wolfgang Puck Worldwide, Inc. (WPW) corporation, world-renown chef and restaurateur Wolfgang Puck has a partnership in the works with Schwan's Consumer Brands North America, Inc. based here.
While details of this strategic alliance are still to be revealed, the parties involved said the combination of Wolfgang Puck -- one of the most recognizable names in the food industry -- and Schwan's Consumer Brands -- an international leader in the frozen foods industry -- creates incredible brand and consumer synergies.
"My passion is creating authentic, innovative and great quality food products," Puck said in a statement. "As the leader in the frozen food category, The Schwan Food Co. is an ideal partner for building the Wolfgang Puck brand in the frozen food aisle."
Mark Jansen, v.p. of product strategy for Schwan's Consumer Brands North America, Inc., said, "We are delighted to be partnering with the culinary legend, Wolfgang Puck. This relationship brings breakthrough food innovation and a world-class brand to our customers."
Schwan's Consumer Brands North America, Inc., a subsidiary of The Schwan Food Co., has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron, Freschetta, and Tony's pizzas, Asian Sensations snacks and appetizers, and Larry's potatoes.