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BALTIMORE -- Acme Markets and Demoulas Super Markets will soon be adding environmentally friendly disposable dinnerware by EarthShell Corp., based here.
In addition, EarthShell -- innovators of environmentally preferable foodservice disposables made from corn, potatoes, and limestone -- with its licensee ReNewable Products, Inc., (RPI) -- is launching the EarthShell "Smart Car" promotion to introduce retail consumers to the EarthShell dinnerware brand.
In addition to its current distribution, EarthShell plates and bowls have been on the shelves at Acme Markets since last week. Acme operates 133 supermarkets in Pennsylvania, Maryland, Delaware, and New Jersey, and recently became part of Supervalu.
EarthShell dinnerware will soon be available at Demoulas Super Markets, which operates 60 stores under the names Demoulas Super Markets and Market Basket in Massachusetts and New Hampshire.
To raise retail consumers' awareness of the many environmental and performance benefits of the EarthShell dinnerware brand, a special promotion has been launched. A DaimlerChrysler Smart Car, "wrapped" in EarthShell colors and logo, product, and ingredient graphics, is appearing at select retailers, including Schnucks supermarkets and Sam's Clubs throughout the Midwest.
Already in use in Europe and just making its debut in the United States, the eight-foot Smart Car draws attention, allowing an EarthShell representative to introduce EarthShell plates and bowls to consumers as they enter the store. The Smart Car, engineered to be highly fuel-efficient, minimize energy used in production, and maximize use of recycled materials, is an excellent fit with the EarthShell brand.
"Every week EarthShell Dinnerware is becoming available to more consumers and businesses throughout the country," said Vincent J. Truant, chairman and c.e.o. of EarthShell Corp. "EarthShell is building a broader and stronger foundation of business, and we will continue to keep our investors informed about other key developments to include new business and new product introductions."
EarthShell plates and bowls are also available online through its Web site, and institutional customers can contact EarthShell directly.