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SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of VNU, today said it named Edward Franczek s.v.p., marketing. Franczek most recently held the position of e.v.p., marketing and sales for GOLIATH Solutions, LLC.
Franczek will lead the ACNielsen U.S. marketing organization with responsibility for the company's go-to-market strategy, direction and goals as well as new products and services development. In addition, he will have responsibility for ACNielsen's Market Decisions, TDLinx and Beverage Alcohol business segments.
"Ed's extensive experience in senior level marketing, sales and general management positions, as well as his technological expertise, will add tremendous value to our marketing organization and our business overall," said John J. Lewis, ACNielsen U.S. President and CEO. "In particular, the combination of Mr. Franczek's work with GOLIATH Solutions, LLC, leading the utilization of RFID to track execution and performance of in-store marketing programs, and his deep CPG brand and sales experience at Kraft Foods will bring an incredible depth of knowledge and experience to ACNielsen."
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Progressive Grocer is also owned by VNU.