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    Synergy Brands' PHS Group, Federated Group, Forge Sales and Marketing Agreement

    SYOSSET, N.Y. -- Distributor Synergy Brands, Inc. here said yesterday that Arlington Heights, Ill.-based Federated Group, a sales and marketing company in the grocery, foodservice, drug, and convenience store business, and Synergy's PHS Group have entered into a sales and marketing agreement to distribute Federated's proprietary Better Valu "savings" private label brand of groceries to PHS Group customers in its geographical distribution areas.

    SYOSSET, N.Y. -- Distributor Synergy Brands, Inc. here said yesterday that Arlington Heights, Ill.-based Federated Group, a sales and marketing company in the grocery, foodservice, drug, and convenience store business, and Synergy's PHS Group have entered into a sales and marketing agreement to distribute Federated's proprietary Better Valu "savings" private label brand of groceries to PHS Group customers in its geographical distribution areas.

    According to PHS, this new program will assist its ongoing efforts to offer its customers variety and price impact.

    "We are certain we offer the program to enhance and drive the customer-penetrating growth that PHS Group seeks in its long-term business plan," said Federated president and c.e.o. David LaPlante in a statement.

    Federated, which employs 200 workers across the country, provides customized brokerage and account management and logistics services to retail and wholesale customers, in addition to customized private brand solutions through its proprietary brands.

    Synergy is a holding company that operates in the wholesale and Internet distribution of consumer goods, as well as the retail distribution of premium cigars in the United States and Canada. It mainly concentrates on the sale of nationally known brand-name consumer products made by major U.S. manufacturers. The consumer products are concentrated within the grocery and HBC industries, salon products, designer luxury goods, and premium cigars.

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