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    Product News: JASON Launches New Natural Hair Care Line

    CULVER CITY, Calif. -- Natural HBC products manufacturer JASON Natural Products last week launched a line of hair care products that's segmented into specialized systems to treat different types of hair and hair problems.

    CULVER CITY, Calif. -- Natural HBC products manufacturer JASON Natural Products last week launched a line of hair care products that's segmented into specialized systems to treat different types of hair and hair problems.

    Called Natural Salon Hair Care, the system consists of a line of shampoos, conditioners, styling products, and finishing aids that are safe for the planet as well as the health of consumers' hair, according to Jason. The line is created with natural ingredients, essential oils, and botanicals, with no animal by-products, and is free of sodium laurel/laureth sulfates and parabens.

    The Kiwi & Apricot Volumizing hair care system uses kiwi and apricot extracts to condition hair without weighing it down, according to Jason. Jojoba oil coats the hair to protect it from heat styling. Plant-derived hair volumizers were developed to add bounce and lift to lifeless strands for thicker, healthier looking hair.

    Products in this line are:
    -- Kiwi & Apricot Volumizing Shampoo
    -- Kiwi & Apricot Volumizing Conditioner
    -- Kiwi & Apricot Volumizing Mousse
    -- Kiwi & Apricot Root Boost

    Jason's Rosewater & Chamomile Normalizing System was developed to bring hair and scalp back to its naturally healthy state using rosewater to tone and balance the scalp's pH. The Normalizing System provides nutrient balance for the hair and scalp for all hair types. With natural extracts like jojoba oil, hair is left healthier with ultra-rich softness, manageability and shine, according to Jason. Lavender and chamomile help soothe and relieve a dry, itchy scalp. These cleansing and conditioning formulas were developed to penetrate deep into the roots, delivering vitamins and essential oils to protect and repair the hair and scalp.

    The line consists of:
    -- Rosewater & Chamomile Normalizing Shampoo
    -- Rosewater & Chamomile Normalizing Conditioner

    Jason's Plumeria & Sea Kelp hair moisturizing system helps treat hair that becomes dry and brittle from chemical hair treatments. It consists of:
    -- Plumeria & Sea Kelp Moisturizing Shampoo
    -- Plumeria & Sea Kelp Moisturizing Conditione
    -- Plumeria & Sea Kelp Leave-In Conditioning Spra

    Jason's Mint & Rose Intense Moisture Treatment is a pro-active way to revitalize hair and scalp. Rose Oil helps to balance the scalp's pH while spearmint oil leaves the scalp feeling nourished and tingling. Shea butter and avocado oil help to moisturize the hair and scalp.

    The new line of Jason products also includes natural hair styling treatments that don't use the alcohol and chemicals found it traditional mainstream products. Each formula contains natural fruit extracts and oils to boost moisture levels. Styling products are:
    -- Aloe Vera & Bergamot Medium Hold Styling Gel
    -- Aloe Vera & Bergamot Texturizing Cream
    -- Aloe Vera & Bergamot Finishing Spray
    -- Aloe Vera & Bergamot Shine Spray
    -- Citrus & Mandarin Gel Wax Pomade

    Jason is owned by The Hain Celestial Group, Melville, N.Y., a natural and organic food and personal care products company.

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