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COLTON, Calif. -- Regional independent Stater Bros. yesterday introduced a new exclusive line of 110 all natural and organic private label products under the Full Circle. The chain said it plans to increase the number of products to approximately 200 by the end of 2007.
The Full Circle natural and organic products currently available include cereals, pastas, pasta sauces, peanut butter, fruit preserves, canned vegetables, rice, soymilk, coffee, and teas. Upcoming products include milk, eggs, yogurt, orange juice, frozen vegetables, and dried fruit, said Stater Bros.
"We know our customers want to live and eat the way they choose," stated Jack H. Brown, chairman and c.e.o. of Stater Bros. "That is why Stater Bros. is proud to now offer the Full Circle brand of all natural and organic foods to help promote a healthy lifestyle for the entire family."
The Full Circle natural and organic products are free from additives and residual chemicals, and cost less than comparable specialty brands found at health food stores, according to Stater Bros.
Stater Bros. operates 162 supermarkets, and employs more than 17,000 associates. It also owns and operates Heartland Farms, provider of Knudsen Dairy products to Southern California. It had annual sales in 2005 of $3.4 billion.