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    At-Retail Media Conference Set for September

    NEW YORK -- The 2006 At-Retail Media (ARM) Conference & Product Showcase will be held during Advertising Week in September here, providing retailers, brands, and ad agencies with information and solutions on the fast-emerging retail media channel.

    NEW YORK -- The 2006 At-Retail Media (ARM) Conference & Product Showcase will be held during Advertising Week in September here, providing retailers, brands, and ad agencies with information and solutions on the fast-emerging retail media channel.

    Scheduled for Sept. 26-27, at the American Conference Center (Third Avenue & 48th Street), the event is timed to focus the market on the at-retail channel when the entire media industry is in the city.

    "The at-retail channel has grown to a $19 billion market," said Doug Hope, the show's director. "Today, retailers and brands understand the benefits of reaching out to consumers when and where they make their buying decisions."

    The event will combine emerging at-retail technology with traditional at-retail media solutions to provide the market with a complete retail media channel solution. At-Retail Media is produced by VNU Expositions' GlobalShop, presented by DDI magazine and sponsored by POPAI. For more information, please visit http://www.atretailmediaexpo.com.

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