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    Natural Nutritional Foods Association Renamed Natural Products Association

    WASHINGTON -- To mark its 70th anniversary, the National Nutritional Foods Association here said yesterday that it has changed its name to the Natural Products Association.

    WASHINGTON -- To mark its 70th anniversary, the National Nutritional Foods Association here said yesterday that it has changed its name to the Natural Products Association.

    The new name, which was approved by an overwhelming majority of the association's membership in a recent vote, "more accurately describes the organization's diverse membership base and positions the association to keep pace with the dynamic natural products marketplace," said the Natural Products Association in a statement.

    "Our new name not only reflects the breadth of our existing membership, but it also recognizes the association's position as the overarching trade organization for the natural products industry," noted association president David Taylor. "Along with our recently adopted mission and vision statements, our name change will allow us to emphasize that we really are the 'big tent' organization for retailers and suppliers of natural products."

    The association said it has initiated a comprehensive rebranding effort that will be rolled out over the next few months. "Our strategic rebranding campaign will eliminate any confusion about who we are and who we represent for all our stakeholders, including members, potential members, legislators, the media, and others," said Taylor. "From an advocacy perspective in particular, our new name gives us a great opportunity to emphasize our broad base of support, not only from our membership, but from the millions of consumers who use natural products."

    Founded in 1936 as the American Health Foods Association, The Natural Products Association has changed its name four times over the years. Currently, the organization comprises over 9,600 retailers, manufacturers, wholesalers, and distributors of such natural products as foods, dietary supplements, and health and beauty aids, its largest membership in its history.

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