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    Wisconsin Indies Launch Fresh Food Market Concept

    BURLINGTON, Wisc. -- Family-owned Spiegelhoff's Super Food Market, Inc. here has joined forces with fellow independent grocer, Bob Schmaling, to launch a new fresh-focused concept called Gooseberries Fresh Food Market. The store opened its doors yesterday in Burlington, Wisc., on 690 West State St. at the site of a former Piggly Wiggly Market.

    BURLINGTON, Wisc. -- Family-owned Spiegelhoff's Super Food Market, Inc. here has joined forces with fellow independent grocer, Bob Schmaling, to launch a new fresh-focused concept called Gooseberries Fresh Food Market. The store opened its doors yesterday in Burlington, Wisc., on 690 West State St. at the site of a former Piggly Wiggly Market.

    The concept was formed to address the lack of choices for fresh foods in the Burlington area, according to the company. Together the Spiegelhoff family and Schmaling have 150 years of experience in the grocery business.

    At 25,000 square feet, Gooseberries packs in several full-service departments, including fresh-cut meats, deli meats and cheeses cut to order, farm-fresh produce, and fresh pastries with Seattle's Best coffee. The store also includes a natural department.

    "Gooseberries is really all about the customer, so things may change a bit as we get a better idea of exactly what our customers are looking for," noted Stephanie Gotcher, marketing director for Spiegelhoff's, in a statement.

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