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SHERMAN OAKS, Calif. -- Sunkist here has extended its "Take a Stand" program by doubling its distribution to now give away 10,000 free lemonade stands for kids to raise money for a charity of their choice.
With more than 5,000 "Take a Stand" pledges already submitted by kids from every state in the country, Sunkist was inspired to double its efforts and give even more kids the opportunity to take some time from their summer vacations to help their local communities.
"The summer is the perfect chance for families to get together, set up a lemonade stand, and squeeze their way into giving back to their communities," said Robert Verloop, Sunkist's v.p. of marketing. "Sunkist is proud to extend our program to inspire 10,000 kids nationwide to 'Take a Stand' for a charity that's close to their heart."
To receive a complimentary lemonade stand, parents and their young philanthropists must submit their "Take a Stand" pledges online at http://www.sunkist.com/takeastand. With their parent's or legal guardian's permission, kids ages 7-12 are eligible to receive a stand after they submit their brief, 100-word pledge describing how they plan to operate their stand to benefit a charity. Additional stands will be released throughout the summer, while supplies last.
Now in its third year, "Take a Stand" kicked off this year with a live concert by Grammy-award winning country star and "Take a Stand" national spokesman Billy Dean. The program gives parents a great tool to teach their kids the importance of philanthropy and volunteerism. At the same time, the kids are given an opportunity to learn how to run a business and feel great about helping to raise money for a charity that they care about.