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HARRISBURG, Pa. -- The Pennsylvania Department of Agriculture here launched a new multimedia "PA Preferred" ad campaign, called "Keep Pennsylvania Growing," late last week, that will help local producers brand their products as such and encourage consumers to seek those products out.
"Our research shows Pennsylvanians want to support our state's agricultural and related industries, and our new marketing campaign will help consumers easily identify products that are grown or produced in our state," said Agriculture Secretary Dennis Wolff in a statement. "The PA Preferred brand includes a wide range of Pennsylvania industries and products, including fruits, vegetables, dairy products, wines, Christmas trees, hardwoods, and processed foods."
The campaign includes billboards in key markets that will be displayed at peak purchasing times throughout the year, as well as a commercial to air on Do It Yourself (DIY), the Food Network, Home and Garden Television (HGTV), Style, and The Learning Channel.
"Thanks to the support of more than 1,500 members and major grocery retailers like Giant Foods and Weis Markets, it's getting easier for consumers to identify and buy PA Preferred products," observed Wolff. "Shoppers should look for signs or tags featuring the PA Preferred checkmark logo."
Introduced by Gov. Edward G. Rendell in 2004, the PA Preferred program encourages farmers, food processors, manufacturers, and other businesses to brand their products with the PA Preferred checkmark logo, and retailers and restaurants are encouraged to highlight the Pennsylvania-produced products they use and sell.